Marketing Operations Lead

📋 Description

• Own the marketing metrics layer: define the grain, the metric definitions, and the join path to
• Land and model the full source list in Snowflake: paid social, web analytics, search console
• Build channel-level attribution that survives scrutiny, including reconciling gaps between ad
• Ship and maintain recurring reporting: weekly channel performance, cost per funded customer, CAC
• Own the activation layer: reverse ETL out of the warehouse into lifecycle, ads, and sales tooling.
• Own marketing systems hygiene: form capture, lead routing, CRM sync, UTM and campaign taxonomy

🎯 Requirements

• Fluency in SQL and experience owning building models in a real warehouse.
• Owned marketing or GTM data where the answer mattered financially, defended CAC or attribution to
• Reconciled conflicting numbers across ad platforms, CRM, and warehouse, and can explain
• Experience with marketing systems: forms, lead routing, CRM sync, reverse ETL, campaign taxonomy.
• Ability to define metrics and turn vague questions into defensible numbers.
• Judgment about PII and compliance in marketing tooling, especially in regulated financial services.

🎁 Benefits

• Equity
• Healthcare benefits
• Paid time off