Marketing Operations Manager

📋 Description

• Own and optimize lead, contact, and account lifecycle processes across Salesforce, including
• Support GTM scalability through automation, governance, and process standardization initiatives
• Maintain and optimize lead to account matching, deduplication, and enrichment workflows
• Support account segmentation and routing strategy informed by 6sense, Factors.ai, or other intent
• Lead Clay initiatives across the marketing org: workbook structure, credit budget tracking, intake
• Manage contact and company level enrichment workflows across Clay and ZoomInfo, including provider

🎯 Requirements

• 5+ years of experience in Marketing Operations, Revenue Operations, or GTM Systems within a B2B
• Deep hands-on expertise with Salesforce and Marketo
• Experience building and managing lead routing frameworks, scoring models, and enrichment workflows
• Experience migrating or replatforming marketing systems, such as moving between CRM, MAP, or lead
• Strong understanding of lead lifecycle management, funnel operations, and GTM processes
• Zip contract ownership for marketing tools and budget tracking