Marketing Operations Manager — Funnel & Lifecycle

📋 Description

• Map and improve prospect and customer journeys across products, channels, and self-service, hybrid
• Own lead-management processes including intake, enrichment, qualification, scoring, routing
• Partner with Marketing and other GTM teams to define how customer needs, behaviors, and signals
• Translate agreed strategies into audience definitions, eligibility criteria, scoring models
• Define operational requirements for nurture, abandoned applications, closed-lost re-engagement
• Partner with Campaign Operations to implement, test, and monitor those journeys across execution

🎯 Requirements

• 6+ years of experience in marketing operations, revenue operations, lifecycle operations, growth
• Experience supporting a multi-product B2B technology business with both self-service or product-led
• Strong knowledge of lead management, scoring, routing, segmentation, nurture, and lifecycle
• Experience translating business strategies into operational rules across CRM, marketing automation
• Comfort working with firmographic, behavioral, product-usage, engagement, and customer data.
• Strong analytical judgment and the ability to identify why prospects or customers are failing to

🎁 Benefits

• welcoming and casual environment
• great benefits
• wellness program offerings
• company retreats
• ability to interact with and learn from leaders in the startup community
• Total Rewards Philosophy