Marketing Operations Program Manager, APAC

📋 Description

• Own end-to-end marketing operations for in-person and online events, from campaign intake through
• Partner with Field Marketing, Demand Generation, Marketing Technology, and Sales to define
• Manage audience strategy and campaign execution, including segmentation, registration, email
• Monitor registration and attendance, address risks and dependencies, and identify opportunities to
• Manage the accurate capture, validation, enrichment, and reconciliation of attendee and
• Oversee lead scoring, classification, routing, nurture, sales notifications, and handoff within

🎯 Requirements

• 5+ years of experience in marketing operations, demand generation operations, event operations, or
• 3+ years of proven expertise in Marketo, with a strong track record of developing scalable programs
• Proven track record of optimizing campaign and execution workflows within event and webinar
• Experience with audience segmentation, campaign workflows, lead management, and sales follow-up
• Strong program-management skills, with the ability to manage timelines, dependencies, risks, and
• Strong analytical and problem-solving skills, including experience using campaign data to identify