Marketing Technology Lead

📋 Description

• Serve as the senior technical owner of the B2B marketing technology stack, from solution design
• Lead requirements gathering with Marketing Operations, Sales Operations, Sales Technology, and Data
• Remain hands-on, configuring and extending the marketing automation platform (HubSpot) across
• Own the marketing technology roadmap and architecture, including the lead and account data model
• Own the tracking and instrumentation layer, including tag management, site and campaign tracking
• Own the lead lifecycle systems, partnering with Sales Operations and Sales Technology on lead

🎯 Requirements

• Bachelor's degree in Business, Information Systems, Computer Science, or a related field, or
• 7+ years of experience in a marketing technology, marketing operations engineering, or business
• 5+ years of hands-on administration and configuration of a B2B marketing automation platform
• Hands-on depth in at least two platform categories beyond marketing automation, such as content
• 3+ years hands-on in Salesforce or an equivalent CRM, and 3 or more delivered integrations to
• Hands-on experience with tag management and web or campaign tracking instrumentation.

🎁 Benefits

• Extended health and dental coverage options, along with life insurance and disability benefits
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• Access to a Lyft funded Health Care Savings Account
• RRSP plan with company match to help save for your future