Meta PPC Specialist

📋 Description

• Plan, build, launch, and manage full-funnel Meta advertising campaigns for U.S.-based home service
• Develop campaign strategies covering targeting, account structure, budgets, bidding, creative
• Manage campaigns across home service verticals including HVAC, plumbing, roofing, electrical
• Analyze performance metrics such as CPL, qualified lead rate, CAC, ROAS, conversion rate
• Optimize campaigns based on both lead volume and the quality and downstream sales performance of
• Collaborate with CRM and sales teams to determine which campaigns, audiences, creatives, and offers

🎯 Requirements

• 4+ years of hands-on Meta Ads experience, with proven success generating leads for U.S.-based
• Direct and demonstrable experience managing Meta campaigns for U.S.-based home service companies is
• Strong understanding of the U.S. home services market, local targeting, lead generation, lead
• Experience working with multiple Meta Ads accounts simultaneously, preferably within a performance
• Ability to demonstrate actual Meta advertising work personally managed for U.S. home service
• Ability to provide 2–5 examples of Meta ad creatives, including video and/or image campaigns, from

🎁 Benefits

• Full-time, fully remote position.
• Starting compensation of USD $4.00 per hour.
• Opportunity to specialize in performance marketing for the U.S. home services market.
• Hands-on ownership of Meta campaigns, budgets, creative strategy, testing, and scaling.
• Exposure to multiple home service verticals and diverse lead-generation challenges.
• Remote flexibility while working aligned with PST business hours.