Mobile Growth Manager - CRM (Braze)

📋 Description

• Plan, implement, and optimize CRM campaigns using Braze, with a focus on advanced audience
• Build dynamic, behavior-based campaigns and lifecycle journeys using Liquid logic to tailor content
• Manage, maintain, and optimize custom attributes within Braze to improve audience targeting and
• Collaborate with data analytics teams to integrate and leverage user data, translating behavioral
• Develop, test, and refine HTML modifications within Braze templates to ensure consistent layouts
• Design and execute A/B tests across CRM campaigns, analyze results, and use findings to

🎯 Requirements

• At least 2 years of experience using Braze, Customer.io, Iterable, or a comparable CRM automation
• Practical experience with A/B testing and experimentation across digital marketing channels
• Proficiency in mobile analytics and reporting tools such as Amplitude, Mixpanel, Looker, or
• Strong analytical skills and a data-driven mindset, supported by an understanding of growth
• Experience with campaign personalization, audience segmentation, customer attributes, and automated
• Familiarity with HTML and the ability to troubleshoot or optimize email templates and campaign

🎁 Benefits

• The opportunity to work on mobile growth and CRM initiatives for a diverse portfolio of well-known
• Exposure to advanced mobile marketing technologies, analytics platforms, and experimentation
• A collaborative, international environment that encourages knowledge sharing, creativity, and
• The opportunity to combine technical CRM expertise with strategic thinking, analytics, and customer
• Remote work within Europe.
• The chance to contribute directly to measurable improvements in customer engagement, retention, and