Mobile User Acquisition Manager

📋 Description

• Plan, launch and optimise app install campaigns across UA networks and app DSPs (AppLovin, Unity
• Turn the Head of Mobile's growth strategy into channel plans, budgets and testing roadmaps, and
• Conduct cohort, LTV, retention and ROAS analysis to decide when to scale, shift spend or stop
• Work with BI and Head of Mobile on MMP setup, attribution accuracy and incrementality testing
• Brief and iterate with creative on concepts and messaging for skill gaming audiences
• Partner with product, CRO and CRM to lift conversion, activation and retention

🎯 Requirements

• Proven experience acquiring players for skill gaming apps (non-negotiable)
• Strong track record in mobile user acquisition and app performance marketing, scaling gaming apps
• Deep hands-on experience with UA networks and app DSPs (AppLovin, Unity Ads, ironSource, Moloco
• Confident with AppsFlyer (essential) and similar MMPs and mobile analytics tools
• Sharp analytical skills — cohort, LTV and ROI analysis, ability to turn messy data into clear
• Incrementality testing and predictive LTV are a big plus

🎁 Benefits

• Real ownership from day one
• Direct access to decision-makers
• Freedom to build something properly good
• Open communication in Slack
• Outcomes documented in Monday.com
• Deadlines we actually agree and keep