Mobile User Acquisition Manager

📋 Description

• Plan, launch and optimise app install campaigns across UA networks and app DSPs (AppLovin, Unity
• Turn Head of Mobile's growth strategy into channel plans, budgets and testing roadmaps
• Report progress against shared mobile KPIs
• Conduct cohort, LTV, retention and ROAS analysis to inform scaling, spend shifts, and campaign
• Work with BI and Head of Mobile on MMP setup, attribution accuracy, and incrementality testing
• Brief and iterate with creative on concepts and messaging for skill gaming audiences

🎯 Requirements

• Proven experience acquiring players for skill gaming apps (non-negotiable)
• Strong track record in mobile user acquisition and app performance marketing, scaling gaming apps
• Experience managing large media budgets
• Hands-on experience with UA networks and app DSPs: AppLovin, Unity Ads, ironSource, Moloco, Liftoff
• Confident with AppsFlyer (essential) and similar MMPs and mobile analytics tools
• Sharp analytical skills: cohort, LTV, ROI analysis; ability to turn messy data into optimization