Paid Media Creative Strategist

📋 Description

• Research and understand target audiences, including their pain points, desired outcomes
• Identify new creative angles, messaging opportunities, and testing strategies to improve paid media
• Develop compelling advertising hooks, headlines, concepts, and messaging directions tailored to
• Create clear, actionable creative briefs for static advertisements, video campaigns, and other paid
• Ensure every creative brief communicates the target audience, core message, creative concept, and
• Monitor and analyze advertising performance to identify patterns and insights across creative

🎯 Requirements

• At least 5 years of professional experience in strategic marketing, brand development, marketing
• Strong understanding of paid media creative strategy, audience research, advertising messaging, and
• Excellent copywriting and editing skills, with the ability to develop persuasive hooks, headlines
• Strong project management and organizational abilities, with experience coordinating multiple
• Exceptional attention to detail and the ability to manage competing priorities while maintaining
• Excellent communication and interpersonal skills, with the confidence to collaborate effectively

🎁 Benefits

• Fully remote opportunity: Work remotely from Africa or Europe while collaborating with an
• Full-time position: Enjoy a dedicated role with the opportunity to take ownership of creative
• Diverse brand exposure: Work across several brands, industries, and advertising campaigns, gaining
• Creative ownership: Take an active role in shaping advertising concepts, messaging strategies, and
• Data-driven environment: Use real campaign performance insights to influence creative decisions and
• Cross-functional collaboration: Work alongside designers, editors, copywriters, media buyers, and