Paid Media Lead - All Verticals

📋 Description

• Develop integrated media plans across markets, combining out-of-home, self-serve digital platforms
• Manage and allocate paid media budgets to maximize return on investment across all channels and
• Implement, and optimize execution strategies across Google, META, TikTok and other digital
• Lead, mentor, and manage a team of paid media specialists, providing guidance on best practices
• Analyze campaign performance metrics and provide actionable insights to stakeholders, identifying
• Collaborate with creative, product, and marketing teams to ensure alignment on campaign objectives

🎯 Requirements

• 8+ years of experience in integrated media planning, media strategy and paid media management
• 5+ years of proven leadership experience managing and developing teams
• Advanced proficiency with major digital self-serve platforms including Google, META and TikTok
• Ability to interpret complex data sets and translate insights into actionable strategies
• Demonstrated experience managing substantial advertising budgets and optimizing for ROI
• Expertise in multi-channel paid media strategy and campaign execution

🎁 Benefits

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements