Paid Media Specialist

📋 Description

• Support media planning and channel strategy, helping shape how and where campaigns run
• Manage the logistics of campaigns as they move from brief through creative and into launch, keeping
• Manage Google Marketing Platform tools (DV360, CM360, and Floodlights) to support campaign setup
• Coordinate with our agency on ad trafficking, confirming specs, timing, and setup are correct
• Write and refine advertising copy
• Manage campaign timelines and day-to-day logistics to keep launches on schedule

🎯 Requirements

• 3+ years of experience in paid media
• Experience with media planning and channel strategies
• Exposure to the full process of launching a media campaign, from brief to creative to launch to
• Experience trafficking ads
• Experience writing paid search copy with an understanding of the underlying mechanics
• Experience with ad tech platforms required; DV360 and CM360 (including Floodlight) experience

🎁 Benefits

• Discretionary Performance Bonus: 8-12% of base salary based on individual and company performance