Paid Social Principal

📋 Description

• Serve as the authority for paid social across enterprise clients.
• Develop full-funnel paid social strategies to drive growth.
• Lead cross-platform initiatives across Meta, TikTok, LinkedIn, Pinterest, Snap, Reddit.
• Design testing roadmaps: incrementality studies, lift tests, attribution, AI optimization.
• Partner with Analytics, Creative, Product, and Strategy teams to deliver integrated media.
• Shape PMG's paid social best practices with scalable frameworks and Alli adoption.

🎯 Requirements

• 8+ years in paid social/digital media with a bachelor’s degree or equivalent.
• Expert knowledge of Meta, TikTok, LinkedIn, Pinterest, Snap, Reddit.
• Proven success managing multi-million-dollar paid social programs across awareness to performance.
• Ability to lead through ambiguity turning broad challenges into clear strategies.
• Deep understanding of attribution, measurement, incrementality testing, and privacy-first marketing.
• Advanced automation experience with APIs, scripts, and AI-powered optimization.

🎁 Benefits

• Professional Development: learning, mentorship, career growth.
• Generous Time Off and holidays.
• Parental Leave: paid parental leave support.
• Retirement & Pension Plans: company matching.
• Healthcare and family support: comprehensive benefits.
• Annual Bonus and volunteering opportunities.