Performance Marketing

📋 Description

• Own performance marketing strategy and execution across Google, Meta, OEM/DSP and emerging digital
• Manage the consumer funnel across App Install → Signup/Login → First Transaction → Repeat/Reactivate
• Translate business objectives into channel strategy, budgets, audience architecture, bidding and
• Drive improvement in CAC/CPI/CPT, conversion rates, scale and incremental contribution
• Identify growth opportunities across UPI, Recharge & Utilities, Travel and other Paytm consumer
• Lead experimentation across audiences, creatives, campaign structures, bidding/optimization events

🎯 Requirements

• 3–5 years of experience in performance marketing, preferably in fintech, consumer internet
• Strong hands-on experience across Google Ads and Meta; exposure to DSP/OEM/app-growth ecosystems is
• Strong understanding of app acquisition, re-engagement, attribution and full-funnel optimization
• Strong analytical and problem-solving skills with the ability to translate data into business
• Experience independently managing budgets and delivering measurable growth
• Strong commercial mindset with an understanding of the trade-off between scale, efficiency and user

🎁 Benefits

• A collaborative output driven program that brings cohesiveness across businesses through technology
• Improve the average revenue per use by increasing the cross-sell opportunities
• A solid 360 feedback from your peer teams on your support of their goals
• Respect, that is earned, not demanded from your peers and manager