Performance Marketing Associate

📋 Description

• Manage and optimize paid campaigns for select programs across paid social and paid social under
• Pull and interpret campaign performance data; surface insights clearly and quickly partner with
• Support enrollment and application goals for specific programs by coordinating with lifecycle and
• Support GTM media plans for new programs
• Contribute to conversion rate goals by identifying opportunities across the funnel

🎯 Requirements

• 3+ years of experience with paid social and paid search — you've managed campaigns in the
• Experience translating paid social learnings into ad ideas for a brand/creative team
• Strong working knowledge of GA4 — you can create reports and know what the data means
• Strong working knowledge of conversion tracking
• Comfortable working with data and translating numbers into clear recommendations
• Detail-oriented, organized, and able to move fast across multiple programs at once

🎁 Benefits

• A compensation package that includes a base salary ($100,000 - $110,000) + equity grant
• Medical, dental, and vision insurance
• 401(k) match
• Fertility benefits via Carrot
• Flexible Time Away + paid holidays
• In-office lunches for our NY Office (did we mention, we're dog friendly? 🐶)