Performance Marketing

📋 Description

• Develop paid acquisition strategy across Google, LinkedIn, and enterprise channels
• Own campaign planning, budget allocation, optimization, and reporting end-to-end
• Build testing roadmap across channels, audiences, and creative to reduce CAC and improve ROAS
• Partner with design and content to build high-converting ad creative and landing pages
• Set up tracking, attribution, and dashboards for visibility
• Collaborate with Sales and RevOps to ensure paid pipeline is tracked and handed off

🎯 Requirements

• 4+ years of experience managing performance marketing campaigns, ideally in B2B or enterprise SaaS
• Hands-on experience running and scaling campaigns across Google, LinkedIn, and/or Meta
• Strong analytical skills with attribution, tracking, and experimentation
• Comfort in a fast-paced environment with shifting priorities and high urgency
• Ability to write concise ad copy and collaborate with designers and landing page teams
• Good taste and design sense; leverage AI tools to move 10x faster

🎁 Benefits

• Experience marketing to logistics, supply chain, or industrial buyers
• Experience scaling paid channels from early traction to meaningful spend
• Prior experience building and managing a performance marketing team
• Familiarity with marketing automation and attribution tools (HubSpot, Salesforce, GA, tag managers)
• Opportunity to work at a high-growth AI startup backed by top investors
• Ownership and autonomy to ship fast