Performance Marketing Lead

📋 Description

• Develop & own growth strategy to hit daily ad spend goals (UA & LTV).
• Lead multi-channel UA campaigns across Meta, TikTok, and Google Ads.
• Manage multi-million dollar budgets with autonomy and optimize ROI.
• Identify and launch new UA channels to expand reach.
• Collaborate with Product, Data, Eng, and Creative teams on growth levers.
• Establish advanced analytics and reporting to drive strategic actions.

🎯 Requirements

• 7+ years in performance marketing leading large UA budgets.
• Hands-on Google Ads and App Install Networks expertise.
• Proven ability to identify and scale new acquisition channels.
• Analytical rigor: attribution models and unit economics.
• Experience in mobile apps, fintech, or gaming is highly preferred.
• Data-driven decisions and accountability for growth targets.

🎁 Benefits

• Equity in Almedia for Berlin-based employees.
• Central Berlin office for collaboration.
• Transport subsidy; meals; language learning; Urban Sports Club.
• Equal opportunity employer.