Performance Marketing Lead

📋 Description

• Get into the details of a complex, multi-initiative growth engine across Meta, TikTok and Google
• Work hand in hand with our performance marketing agency, who run day-to-day execution. You’ll be as
• Drive strategy on each channel, staying deep in the tactics to make sure we’re capturing every
• Push for scale: we don’t spend to a fixed monthly budget, we spend as much as we can at efficient
• Understand how creative and media buying drive results on each platform and use that to shape what
• Explore and test new channels to diversify our media mix beyond Meta, TikTok and Google

🎯 Requirements

• 6+ years in performance marketing, with $1M+/month in paid spend managed directly
• Subscription app experience - you've optimized past installs to trials, conversions and payback
• Deep iOS measurement expertise: SKAN, AEM and an MMP (e.g. Appsflyer). You know the limitations of
• A strong grasp of how creative and media buying work together on Meta, TikTok and Google.
• Fluent with AI tools (e.g. Claude) for analysis - you use them to go deeper and faster on the data
• Detail-obsessed - you catch the broken tracking link, the mislabeled campaign and the number that

🎁 Benefits

• Well-capitalized (Series B); join before our Series C!
• Profitable unit economics with disciplined growth
• Real spend autonomy from day one
• Big ambition: building a household name beyond fitness that our peers and children recognize in a
• High-performing team that wins the right way
• The chance to build and lead the team as we scale.