Performance Marketing Lead (User Acquisition)

📋 Description

• Plan, execute, manage, and optimize paid user acquisition campaigns across Meta, Google, TikTok
• Manage and allocate significant advertising budgets based on KPIs including CAC, ROAS, LTV, and
• Monitor and analyze campaign performance, conversion funnels, and user cohorts to identify
• Design and implement structured experiments across audience segments, bidding strategies, landing
• Collaborate with creative and marketing teams to develop, test, and refine advertising concepts and
• Measure and evaluate acquisition effectiveness through attribution platforms, cohort analysis, and

🎯 Requirements

• At least 5 years of professional experience in performance marketing, digital advertising, or user
• Proven hands-on experience planning, managing, and optimizing paid advertising campaigns across
• Demonstrated ability to manage substantial advertising budgets and scale acquisition campaigns
• Strong understanding of performance marketing metrics and methodologies, including CAC, ROAS, LTV
• Practical experience with mobile measurement and attribution platforms such as AppsFlyer or Adjust
• Experience designing and executing creative testing strategies, interpreting results, and using

🎁 Benefits

• Fully remote working arrangement
• Full-time opportunity within an international and multicultural working environment
• Opportunity to contribute to the growth of innovative, next-generation digital and financial
• Exposure to large-scale user acquisition campaigns and substantial advertising budgets
• Opportunity to take ownership of marketing strategies and directly influence business growth and
• Collaboration with international teams