Performance Marketing Manager

📋 Description

• Develop, execute, and optimize B2C/DTC performance marketing strategies across Meta and TikTok to
• Analyze campaign performance and optimize budgets, targeting, creative assets, and acquisition
• Integrate email marketing initiatives with paid media strategies for multi-channel journeys.
• Lead and mentor media buyers, CRO pros, and creatives to foster accountability and improvement.
• Support recruitment, onboarding, training, and development of the performance marketing team.
• Partner with creative teams to craft ads, copy, visuals, and messaging to boost engagement and

🎯 Requirements

• 5+ years of experience in managing social advertising with a focus on DTC/B2C.
• At least 3 years hands-on Meta and TikTok campaigns experience.
• Strong expertise in paid social strategy, optimization, audience targeting, and budget management.
• Experience integrating email marketing with paid acquisition and multi-channel strategies.
• Proven CRO, A/B testing, landing page optimization, and conversion experiments.
• Strong creative judgment for ad copy, visuals, and messaging concepts.

🎁 Benefits

• Competitive base salary.
• Full-time, 40 hours/week, with WFH setup.
• Eastern Time alignment; professional development resources.
• Opportunities for growth and ownership of impactful initiatives.
• Performance-focused environment with cross-team collaboration.