Performance Marketing Manager (Meta & App Campaigns)

📋 Description

• Own paid acquisition campaigns focusing on Meta app install campaigns.
• Manage setup, execution, and optimization across channels (Google App Campaigns, Apple Search Ads
• Monitor performance, identify growth opportunities, and improve CAC/ROAS.
• Manage tracking integrations for attribution and analytics.
• Implement conversion tracking and measurement frameworks across platforms.
• Collaborate with creative and marketing teams to test and refine concepts.

🎯 Requirements

• Hands-on digital marketer with paid acquisition experience, scalable results.
• Proven experience scaling Meta app install campaigns.
• Strong grasp of performance marketing principles: audience strategy, creative testing
• Experience analyzing data to improve CPI, ROAS, efficiency.
• Familiarity with AppsFlyer and Google Analytics 4.
• Experience implementing tracking, events, and marketing measurement frameworks.

🎁 Benefits

• Opportunity to own high-impact performance marketing initiatives.
• Hands-on role with autonomy and responsibility.
• Exposure to multiple advertising platforms and advanced mobile strategies.
• Collaborative environment with creative, analytics, and leadership teams.
• Opportunity to develop expertise in paid acquisition, attribution, and growth optimization.
• Training and support for additional platforms as needed.