Performance Marketing Manager (Meta & App Campaigns)

📋 Description

• Own and optimize paid acquisition across mobile channels.
• Focus on Meta app install campaigns with audience targeting and budget allocation.
• Collaborate with creative and marketing teams to test concepts and messaging.
• Monitor performance and implement optimization to improve CPA/ROAS.
• Manage tracking integrations for attribution and analytics.
• Develop dashboards and reports to guide strategic decisions.

🎯 Requirements

• Hands-on digital marketer with experience managing paid acquisition campaigns.
• Proven ability to drive measurable results in mobile marketing.
• Strong understanding of audience strategy, creative testing, and budget management.
• Experience with AppsFlyer and Google Analytics 4.
• Knowledge of Google App Campaigns, Apple Search Ads, and Google Play Console Ads is preferred.
• Understanding of SKAdNetwork and ATT privacy changes.

🎁 Benefits

• Opportunity to own high-impact performance initiatives.
• Hands-on role with autonomy and growth potential.
• Exposure to multiple advertising platforms and advanced strategies.
• Collaborative environment with analytics and leadership teams.
• Training and support for additional platforms when needed.
• Flexible remote work environment.