Performance Marketing Manager (Meta & App Campaigns)

📋 Description

• Own and optimize paid acquisition across mobile channels
• Manage Meta app install campaigns: targeting, creative tests, budgets
• Support Google App Campaigns, Apple Search Ads, Google Play ads
• Monitor performance and optimize CPI/ROAS
• Manage tracking integrations for measurement
• Develop dashboards and reports for leadership

🎯 Requirements

• Hands-on paid acquisition experience, especially Meta app install campaigns
• Strong performance marketing knowledge: audience strategy, creative testing, budgeting
• Experience analyzing campaigns to improve CPI/ROAS
• Familiar with AppsFlyer and Google Analytics 4
• Experience implementing conversion tracking and measurement frameworks
• Knowledge of SKAdNetwork and ATT

🎁 Benefits

• Own high-impact performance initiatives
• Hands-on role with autonomy
• Exposure to multiple platforms and mobile strategies
• Collaborative environment with analytics and leadership
• Training and platform exposure as needed
• Flexible remote work