Performance Marketing Manager (Mexico)

📋 Description

• Own paid acquisition end-to-end across mobile channels: Meta, Google App Campaigns, DSPs.
• Own and mature the performance marketing function; build processes and reporting.
• Manage and develop agency relationship; bring capabilities in-house.
• Optimize full-funnel performance from impression to repayment; improve CAC and LTV.
• Design and run rigorous experiments (A/B tests, incrementality).
• Allocate and optimize budget dynamically based on performance and risk.

🎯 Requirements

• 5–7 years in mobile performance marketing; ownership of campaigns.
• Proven track record scaling app acquisition on Meta, Google App Campaigns, DSPs.
• Optimization of downstream metrics: activation, conversion, revenue, LTV.
• Familiar with mobile attribution tools AppsFlyer and SKAN challenges.
• Strong analytics; connect marketing performance to CAC, LTV, payback; SQL capable.
• Fluency in Spanish and English; strong ownership in fast-scaling environment.

🎁 Benefits

• Virtual-first teamwork across 14 countries; WFH reimbursement.
• Competitive pay and generous equity.
• Flexible health plans at every premium level with subsidies.
• Visibility to leadership; direct exposure to decision-makers.
• Paid global onsites; biannual gatherings.
• Growth opportunities and impact recognition.