Player Lifecycle Director | Directeur·trice du cycle de vie des joueurs

📋 Description

• Own and drive the end-to-end player lifecycle strategy across Behaviour’s portfolio (DBD, 7DTD
• Lead CRM and lifecycle marketing, acting as the internal subject matter expert.
• Design and execute personalized, data-driven campaigns across email, push, SMS, in-game, and
• Partner with game teams to support launches, events, retention, and reactivation initiatives.
• Leverage first-party data to scale one-to-one engagement and enrich player profiles with behavioral
• Optimize player journeys and CRM tech stack, including tooling, automation, and data infrastructure.

🎯 Requirements

• 7 to 10 years of experience leading CRM or lifecycle marketing, ideally within live service games
• Solid grasp of player data, segmentation, lifecycle modeling, and attribution.
• Comfort partnering with technical teams and influencing platform and tooling decisions.
• Strong analytical mindset with the ability to translate data into clear actions.
• Excellent communicator and collaborator, able to work across disciplines and studios.
• Experience in the gaming industry is strongly preferred. Live service experience is a plus.