PPC Specialist

📋 Description

• Develop and manage end-to-end PPC strategy, including campaign planning, launch, optimization, and
• Manage paid advertising budgets and allocate investment to achieve target CAC, ROAS, and payback
• Analyze and model product economics (LTV, CAC, funnel conversion, retention, margins) to inform
• Set up and maintain accurate tracking, conversion measurement, and value-based optimization in
• Build and execute a continuous testing roadmap covering creatives, keywords, audiences, bidding
• Identify new acquisition opportunities across markets, formats, channels, and funnels

🎯 Requirements

• At least 2 years of hands-on experience in PPC or paid search with full ownership of advertising
• Strong practical experience with Google Ads; Microsoft Ads experience is an advantage
• Demonstrated success in scaling paid acquisition while maintaining profitability (measurable
• Strong understanding of product unit economics (LTV, CAC, payback, funnels, retention, margins)
• Ability to build, analyze, and defend financial and performance models using spreadsheets
• In-depth knowledge of bidding strategies (tCPA, tROAS, value-based bidding)

🎁 Benefits

• Opportunity to help build and scale a digital product while influencing important business and
• Fast-paced professional growth alongside an expanding business
• Autonomy and freedom to take ownership of initiatives and drive measurable results
• Collaboration with a strong team of experienced professionals who actively share knowledge
• Continuous learning opportunities through internal and external lectures, corporate library, and
• English lessons and access to speaking clubs