PPSL - Growth Management - GM/AVP

📋 Description

• Own and drive UPI GMV and transaction growth, improving merchant engagement, transaction frequency
• Identify and address declining activity among high-value merchants, focusing on retention
• Develop strategies to increase Paytm’s share of merchant transactions and strengthen market
• Build targeted growth strategies using merchant segmentation, Pareto-based analysis and cohort
• Track key KPIs, analyze funnels and behavioral trends, and drive hypothesis-led experiments and A/B
• Design targeted engagement, retention and win back initiatives, including active-to-soft-churn

🎯 Requirements

• 6–9 years of experience in growth management, product growth, business strategy or lifecycle
• Experience in Tier-1 product, consumer internet or fintech companies, preferably in high-scale
• Proven track record of driving GMV, transaction growth, merchant engagement and retention.
• Strong understanding of UPI/payments, merchant behavior, cohort analysis, segmentation and funnel
• Strong data-led growth and experimentation experience, including growth analytics, hypothesis
• Experience with lifecycle management, customer segmentation and data-driven retention and win back

🎁 Benefits

• Join Paytm to build and scale growth initiatives across one of India’s largest digital payments