Principal Analyst, Demand Generation - Paid Social & Programatic

📋 Description

• Own the Global Media Strategy & Budget: Set the global paid media plan, channel mix
• Build and Optimize High-Stakes Campaigns: Directly handle end-to-end campaign builds, audience
• Execute Full-Funnel & Account-Based Media: Translate account-fit and intent signals into
• Govern Media Quality & Platform Performance: Manage supply-path optimization, inventory
• Set Discipline Standards & Cross-Functional Alignment: Establish operational standards for

🎯 Requirements

• 8+ years of paid media experience, the majority in B2B, including time owning strategy for a
• Deep hands-on experience personally building, optimizing, and fixing campaigns in both paid social
• A track record of setting media strategy and being directly accountable for its results, alongside
• Practical experience with account-based advertising platforms (6sense, Demandbase, Terminus) and
• Demonstrated measurement rigor beyond last click, with the ability to design and interpret
• Working command of related technology stack: CRM and marketing automation (Salesforce, Marketo)

🎁 Benefits

• $1800 Experience bonus to be used for an 'Experience' of your choosing
• QMentorship Program matches you with a mentor inside Qualtrics to get meaningful coaching from
• Amazing QGroup Communities; MOSAIQ, Green Team, Qualtrics Pride, Q&Able, Qualtrics Salute, and