Principal CRO and Web Analyst

📋 Description

• Own website analytics, KPI frameworks, and insights to inform roadmap.
• Identify performance gaps via data, benchmarks, funnel analysis.
• Translate insights into recommendations and experimentation plans.
• Define and scale web experimentation program and testing practices.
• Improve engagement and conversion via testing, optimization, segmentation, and personalization.
• Partner with Marketing, Product, and Engineering to align experiments with priorities.

🎯 Requirements

• 10+ years experience; 6–8 years in CRO, analytics, or experimentation.
• Strong analytical skills and ability to turn data into narratives.
• Experience with behavioral data, funnel reporting, segmentation, and testing.
• Experience with GA4, Metabase, Datadog Digital Experience tools, VWO, or similar.
• Able to influence cross-functional teams and prioritize with data.
• Strong attention to data accuracy and instrumentation.

🎁 Benefits

• Generous and competitive benefits package.
• New hire stock equity (RSUs) and employee stock purchase plan.
• Continuous career development and pathing opportunities.
• Employee-focused onboarding.
• Internal mentor and cross-departmental buddy program.