Own the development of integrated global GTM strategies for major Marathon releases, seasons, and
Translate franchise strategy, product roadmaps, audience priorities, and business objectives into
Develop audience-led plans spanning acquisition, reactivation, retention, engagement, and long-term
Establish and lead the cross-functional GTM operating rhythm
Align senior stakeholders and executional partners around priorities, roles, tradeoffs, and success
Identify GTM risks and opportunities early

🎯 Requirements

7+ years experience leading integrated marketing, product marketing, or GTM strategy within gaming
Demonstrated success leading complex, cross-functional launches or live-service marketing programs
Deep familiarity with game franchises and online player communities
Strong understanding of the full marketing mix
Ability to translate product strategy, audience insight, and business goals into clear GTM choices
Proven ability to influence senior leaders

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