Principal Performance Marketing Specialist

📋 Description

• Own UA growth strategy and execution for Airalo's app-first marketing.
• Manage and optimize a $20M+ annual budget: forecasting, pacing, scaling.
• Lead paid performance across channels (Social, Google UAC) to hit CPI/CPS.
• Own measurement and weekly reads; translate insights into action; iOS measurement.
• Maintain campaign hygiene: naming, QA, structure, guardrails, rotation.
• Partner cross-functional with Directors, Data Science, Creative, Product, and agencies to unlock growth.

🎯 Requirements

• 7+ years in performance marketing / UA for mobile apps (travel a plus).
• Deep expertise in Meta and Google UAC for app acquisition; scalable optimization.
• Experience managing large budgets (>$20M/yr) with forecasting and pacing.
• Strong stakeholder management; comfortable with Director/VP-level leaders.
• Strong analytical skills with CPI, CPS, CVR, CTR, CAC, LTV.
• Strong mobile attribution + iOS measurement (SKAN/privacy, incrementality).

🎁 Benefits

• Fully remote by design; global team across 60+ countries.
• Remote work in Spain or the UK; English is the main working language.
• Salary ranges openly discussed during offers.