Product Marketing Associate, Rewards

📋 Description

• Own product marketing for assigned products, supporting full lifecycle: Discover & Validate
• Translate Earn and rewards category strategy into product-specific positioning and messaging
• Develop and execute GTM plans across in-app surfaces, lifecycle messaging, and marketing channels
• Monitor adoption and engagement post-launch, flagging risks and identifying iteration opportunities
• Partner in conducting user research, own analysis, and turn results into actionable insights
• Analyze qualitative and quantitative user data to surface patterns, friction points, and

🎯 Requirements

• 1–2 years of experience in Product Marketing, Growth, Consumer Research, or related field
• Strong analytical thinking and comfort with qualitative feedback, behavioral data, and survey
• Demonstrated experience working with Claude or equivalent large language model tools required
• Comfortable leveraging AI to enhance productivity, research, and communication
• Clear, concise communicator turning complexity into sharp insight or recommendation
• Curious about AI tools and eager to use them; bonus if regularly using them

🎁 Benefits

• Health Insurance
• Paid Time Off
• Remote Work Flexibility
• Professional Development
• Stock Options