Messaging and positioning: craft and maintain Novus messaging and talk tracks.
End-to-end GTM ownership: own the full GTM plan and outcomes.
Top-of-funnel growth: define channel mix and drive early access signups.
Community activation: build developer presence across forums, social, and events.
PLG motion: design self-serve onboarding and freemium-to-paid path.
Pendo and Novus positioning: define how the two work together for customers.

🎯 Requirements

7+ years marketing experience, incl. 2-3 years GTM for technical products.
Experience working with engineers to understand codebases, PRs, and deploys.
AI-native working style using tools like Claude or ChatGPT.
Strong storytelling; write crisp narratives and translate tech depth.
Hands-on community building with devs on Hacker News, GitHub, etc.

🎁 Benefits

Benefits: competitive coverage, 401(k) match, equity, and flexible time off.

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