Product Marketing Lead

📋 Description

• Lead product marketing across the product portfolio, establishing frameworks, priorities, and ways
• Own positioning, messaging, and value propositions across products, tailoring propositions to
• Develop and maintain segmentation and ICP frameworks, defining target customers, their needs, and
• Own packaging and bundling strategy, structuring products and capabilities across plans and
• Co-own pricing and monetisation decisions with Product, Finance, Revenue, and regional teams
• Define go-to-market and distribution strategies for new and existing products, selecting the

🎯 Requirements

• 5+ years of experience in Product Marketing, Growth, Product Strategy, or a closely related field
• Demonstrated experience influencing growth through positioning, pricing, packaging, go-to-market
• Experience developing positioning and value propositions for products serving multiple ICPs
• Strong knowledge of segmentation, ICP development, pricing, packaging, monetisation, and
• Experience operating in competitive B2B environments where differentiation depends on product
• Experience working across multiple markets, preferably in Europe, with an understanding of

🎁 Benefits

• Fully remote working environment within Europe
• Competitive compensation and benefits package
• Opportunity to contribute to meaningful digital healthcare innovation
• Exposure to a fast-growing, international SaaS environment
• Learning and professional development opportunities
• High degree of autonomy and an emphasis on continuous improvement