Product Marketing Lead, Enterprise

📋 Description

• Own go-to-market and marketing for financial services and lead the launch of new verticals for
• Develop clear, compelling positioning and messaging for key personas in each vertical, including
• Partner with sales leaders to build and maintain sales plays, battlecards, and enablement that
• Create marketing assets, including decks, one-pagers, videos, blog posts, and web content, that
• Design and run integrated campaigns and account-based programs in partnership with sales, field
• Work with field marketing and events teams to build vertical event strategies, content, and

🎯 Requirements

• 6+ years of product marketing, industry marketing, or segment marketing experience in B2B
• Experience in financial services or another regulated industry (financial services preferred)
• Track record of building sales plays, deal support, and enablement alongside sales leaders
• Experience running ABM, field, or campaign programs tied to pipeline
• Experience launching or scaling a new vertical or segment, or a clear record of taking a second
• Understanding of AI/ML technology and/or intuition for how to build content for executive buyers

🎁 Benefits

• Comprehensive health, dental and vision coverage
• Retirement benefits
• Learning and development stipend
• Generous PTO
• Potential commuter stipend
• Equity compensation (subject to Board of Director approval)