Product Marketing Manager

📋 Description

• Define and own the positioning and messaging framework for LastPass products, ensuring clarity and
• Lead go-to-market planning for product launches, coordinating with Product, Sales, and Brand to
• Develop sales enablement materials — including battle cards, pitch decks, and competitive
• Partner with Brand and Creative to produce compelling content — case studies, thought leadership
• Conduct customer and market research to surface insights that sharpen product positioning and
• Use data-driven insights to refine product marketing strategy and demonstrate contribution to

🎯 Requirements

• Proven experience in product marketing, with a track record of owning end-to-end go-to-market
• Proven ability to translate complex technical capabilities into clear, compelling messaging that
• Strong analytical background, with proven experience using data and market research to inform
• Proven experience working cross-functionally, influencing stakeholders across Product, Sales, and
• Proven ability to manage multiple priorities simultaneously in a fast-paced environment, staying

🎁 Benefits

• Comprehensive health coverage, including dependents
• Flexible Paid Time Off policies, including Quarterly Self-Care Days and Volunteer Days
• Parental leave
• Home office setup support
• LastPass Families free account for up to 5 members
• Continuous learning and development opportunities, including an annual learning stipend