Product Marketing Manager

📋 Description

• Own product marketing across Wiser's products — positioning, messaging, launches, and competitive
• Build our product-led growth (PLG) motion from the ground up; map the customer journey across our
• Own the PLG funnel end to end: set targets, report on signups, activation, trial-to-paid
• Map the moments that matter in a trial or in the product, then write onboarding emails and
• Define product-qualified leads, set up alerts, and ensure Account Executives can follow up quickly.
• Arm the sales team with battlecards, talk tracks, and demo stories.

🎯 Requirements

• 5+ years of product marketing experience, ideally in B2B SaaS, owning positioning, messaging, and
• Proven experience building or scaling a product-led growth (PLG) motion, including trial programs
• Track record of owning funnel metrics end to end and reporting results to leadership; signups
• Experience writing onboarding communications and in-product messaging that drive user activation
• Experience partnering with Sales on enablement — battlecards, talk tracks, demo content, and lead
• Experience collaborating with demand generation on campaign strategy and messaging

🎁 Benefits

• Base annual pay CAD $110-120k
• Performance-based discretionary bonuses and variable pay plans
• Remote work available
• Equal opportunity employer