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Develop positioning, campaign messaging, and creative briefs that clearly articulate the value of
Own the product marketing strategy for targeted cross-sell and upsell campaigns, partnering with
Partner with Lifecycle Marketing to design personalized journeys that introduce add-ons at
Identify behavioral signals and segmentation strategies to optimize audience targeting, offer
Design and execute experiments to increase conversion, ARPU, and overall member lifetime value
Collaborate with Product on pricing, bundling, merchandising, and in-product placement strategies

5+ years of experience in product marketing, growth marketing, or campaign strategy within
Experience driving cross-sell, upsell, bundling, or expansion revenue strategies through
Strong cross-functional collaboration and project-management skills, with the ability to manage
Proven ability to translate product value into compelling member-facing narratives and campaign
Comfortable operating with ambiguity, managing shifting priorities, and testing, iterating, and

Product Marketing Manager (B2C)

Meet JobCopilot: Your Personal AI Job Hunter