Product Marketing Manager — GTM Execution Support

📋 Description

• Support GTM execution for new product and feature launches.
• Track campaign rollout across social, PR, KOL, community, and owned channels.
• Coordinate with internal teams on timelines, assets, and deliverables.
• Collect and summarize campaign data, user feedback, market discussions, and social sentiment.
• Prepare briefs, decks, reports, meeting notes, and tracking documents.
• Join brainstorms and contribute fresh perspectives from social media trends and younger user

🎯 Requirements

• Background in Marketing, Communications, Business, Finance, or related fields preferred.
• Strong interest in Binance, crypto, Web3, and financial products.
• Good sense of English and Chinese social media trends and online culture.
• Organized, detail-oriented, and comfortable with documentation, reporting, and coordination work.
• Good English and Chinese communication skills.
• Curious, proactive, reliable, and willing to learn.

🎁 Benefits

• Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits