Product Marketing Senior Manager

📋 Description

• Drive go-to-market strategy across Binance products
• Define goals, audience, positioning, and growth initiatives
• Collaborate across business, marketing and regional teams
• Gather competitive, market and customer insights
• Be customer obsessed; voice of market and customer
• Launch insights-driven marketing programs across audiences and channels
• Champion marketing experimentation culture with scalable programs
• Attract, coach and develop a team of world-class product marketers

🎯 Requirements

• Strong interest and experience in crypto space and community
• A track record launching and marketing campaigns with strong results
• Collaborative leadership and cross-functional influence
• Strong business acumen with LTV and incrementality
• Synthesize insights to influence decisions; scrappy and resourceful
• Excel at strategic and operational levels; meet objectives
• Excellent written and verbal communication with stakeholders
• Self-starter with urgency and entrepreneurial spirit

🎁 Benefits

• Shape the future with Binance's blockchain ecosystem
• Collaborate with world-class talent in a global organization
• Tackle fast-paced projects with autonomy in an innovative environment
• Career growth and continuous learning opportunities
• Work-from-home arrangement