Program Delivery Lead

📋 Description

• Own the Spectrum Reach relationship for the platform
• Build working relationships across Reach's sales, product and platforms, audience and data, ad
• Represent Reach's needs in the platform's program and product planning, and represent the platform
• Map Reach's current workflows end to end: how sellers take a brief, how audiences are built and
• Identify where the process is slow, manual or limited by data, and where clients ask for things
• Keep a current view of Reach's priorities, product launches, sales targets and client mix so Latis

🎯 Requirements

• 12+ years in advertising, media or ad tech, including senior roles at a media seller, agency, data
• Understanding of how a media sales organization runs: seller incentives, agency and direct
• A track record of taking data products to market and running the deals and partnerships behind them.
• Working knowledge of how TV and digital advertising is bought and sold: linear and addressable TV
• Fluency in audience data, identity resolution and activation (ad servers, DSPs, SSPs, data
• Experience designing or interpreting campaign measurement: lift tests, matched-market and holdout

🎁 Benefits

• Medical
• Dental
• Vision
• 401K
• PTO
• Paid holidays