Programmatic Media Strategist

📋 Description

• Owning execution, performance, and growth of programmatic within the book of business
• Working with specialists, planning teams, marketing sciences, and account teams to develop and
• Creating and onboarding new programmatic accounts and campaigns within self-serve DSPs (Demand-Side
• Managing campaigns across programmatic channels including mobile, display, video, CTV, DOOH, and
• Identifying audience and data partners for addressable campaigns
• Curating and negotiating media inventory with high priority vendors and networks

🎯 Requirements

• In-depth knowledge and hands-on-key experience with programmatic advertising platforms, demand-side
• Proficiency in data analysis and ability to interpret campaign performance metrics, optimize
• Understanding of digital marketing principles and strategies across various channels including
• Proficiency in ad creative best practices (formats, specs, messaging) and audience targeting
• Excellent communication, collaboration, and organizational skills to work effectively with
• Strong attention to detail in setting up, monitoring, and managing programmatic campaigns