Programmatic Senior Lead

📋 Description

• Lead the strategic direction for clients' programmatic campaigns, ensuring they align with broader
• Oversee tactical campaign execution, optimizing creative strategies, audience targeting, and
• Engage directly with senior client stakeholders, guiding high-level business and strategy
• Monitor and evaluate campaign performance, identifying trends, risks, and growth opportunities
• Champion programmatic innovation and training within PMG, including leading adoption of our
• Mentor and coach junior team members, supporting their professional growth while ensuring flawless

🎯 Requirements

• 7+ years of experience in digital media and programmatic advertising, with a bachelor's degree or
• Advanced expertise in programmatic advertising, marketing planning and analysis, and marketing
• A strong understanding of analytics and database marketing to guide data-driven strategies and
• Proficiency in ad exchanges, ad servers, and demand side platforms (DSPs) to effectively manage and
• Expertise in leveraging channels such as CTV, OLV, display, audio, native, DOOH, and app to develop
• Proficiency in tools like Microsoft Excel and SQL to analyze data, deliver actionable insights, and

🎁 Benefits

• Professional Development: Take advantage of our learning and development programs, mentorship
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans: Plan for your future with competitive retirement or pension
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by