Programmatic Strategist (Remote US)

📋 Description

• Develop comprehensive media strategies aligned with client objectives
• Leverage first-party and third-party data for audience targeting and segmentation
• Plan, set up, and implement programmatic campaigns across DSPs (e.g., DV360, The Trade Desk)
• Monitor and optimize campaigns to achieve performance and pacing goals
• Generate and analyze performance reports to provide actionable insights
• Troubleshoot campaign performance and delivery issues

🎯 Requirements

• 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech
• Hands-on expertise in media buying: building and optimizing campaigns in DSPs, with a preference
• Proven track record in programmatic media planning, buying, and building measurement frameworks
• Strong understanding of how programmatic and other channels (paid and organic) work together to
• Experience driving programmatic growth for B2B/SaaS clients with budgets over $50k/month
• Strong cross-collaboration and client-facing communication skills

🎁 Benefits

• Competitive salary (set living wage at Directive)
• Medical, dental, vision, disability, and life insurance (100% employer-paid for you, 50% for
• Mental health support: Spring Health and Headspace
• Physical wellness: Gympass
• Unlimited PTO (2-week minimum), paid holidays, birthday off, end-of-year recharge (Dec 24-Jan 1)
• 401(k) with 3% company match