Research Consultant

📋 Description

• Audit current lifecycle programmes, journeys, segmentation and tooling (HubSpot, Pendo, Hex)
• Map the self-serve journey by customer segment and identify the biggest activation and retention
• Agree a prioritised roadmap and success metrics with Growth Marketing, Product and Customer Success
• Ship at least one quick win, such as a fix to an existing onboarding email or in-app message
• Design, build and launch onboarding and activation programmes across email and in-app (Pendo)
• Launch retention, top-up and reactivation/win-back flows for lapsed and dormant users

🎯 Requirements

• 5-7 years in lifecycle, CRM, retention or growth marketing at a product-led / self-serve company
• Prior contract, consulting or agency experience, or a clear record of delivering scoped work
• Hands-on ownership of lifecycle programmes for a freemium, free-trial or pay-as-you-go funnel
• Strong experience with email/CRM platforms (HubSpot or equivalent) and in-product messaging tools
• Experience defining activation, building behavioural segments and triggers, and using product usage
• Analytical fluency: cohort analysis, activation and retention curves, funnel conversion, LTV. You

🎁 Benefits

• Competitive salary
• Benefits
• Remote working