Sales Development Representative (SDR)

📋 Description

• Intercepting and qualifying inbound prospects (via chat, form fills, calls, and incoming inquiries)
• Growing and executing Baselane’s monthly Masterclass program, leveraging sales outreach
• Engage 100% inbound prospects in real time (chat, form submissions, phone inquiries) within minutes
• Conduct structured discovery, qualify prospects against Baselane’s Ideal Customer Profile (ICP)
• Fully own and execute outreach, invitations, reminders, and attendee growth for Baselane’s monthly
• Engage Masterclass registrants and attendees post-event to run discovery and convert interest into

🎯 Requirements

• 1–2+ years of B2B or B2C inside sales, SDR, or appointment-setting experience, ideally within SaaS
• Based in Toronto or the Greater Toronto Area (GTA) with legal authorization to work in Canada.
• Demonstrated history of meeting or exceeding targets for booked demos, discovery calls, or
• Comfort using modern sales stack tools (Attio CRM, Aircall, Slack) and leveraging AI lead-scoring
• Strong urgency around speed-to-lead response times, with the ability to handle real-time chat and
• Excellent verbal and written communication skills with strong objection-handling capabilities and

🎁 Benefits

• Toronto-based hybrid model (in-office days structured with Sales Leadership).
• Direct coaching and weekly 1:1s with Sales Leadership, featuring visibility across the full sales
• Direct influence on building out Baselane's inside sales engine in a high-growth fintech
• Comprehensive health, dental, and vision benefits plan package