SEM Senior Lead

📋 Description

• Lead the tactical execution and optimization of search programs, managing marketing activities to
• Coach and mentor junior team members, providing guidance on account management across platforms
• Develop creative and messaging strategies that align with Google best practices and deliver results
• Define comprehensive strategies for keyword opportunities, campaign structuring, targeting, and
• Monitor and evaluate campaign performance, providing cross-channel recommendations to maximize
• Motivate and inspire teammates, serving as a leader and mentor within PMG's search team while

🎯 Requirements

• 6+ years of experience in paid search, with a bachelor's degree or equivalent experience.
• Advanced expertise in managing paid search platforms such as Google Ads, Microsoft Ads, and Bing
• Proficiency in campaign structuring, keyword expansion, audience targeting, and budget optimization
• Expertise in performance analysis, leveraging metrics to deliver actionable insights and
• Strong ability to design and execute A/B testing frameworks and creative testing strategies for
• Advanced analytical and problem-solving skills to identify opportunities and optimize paid search

🎁 Benefits

• Professional Development: Take advantage of our learning and development programs, mentorship
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans: Plan for your future with competitive retirement or pension
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by