Senior AB Journey Manager - Onboarding

📋 Description

• Design and optimise the onboarding journeys for accountants and bookkeepers partnering with Xero
• Shorten time to value, lift activation rates, and build foundation for long term revenue growth
• Own the acquisition and onboarding performance funnel
• Map how product, digital, AI, and human led touchpoints connect for each entry point and partner
• Use research, behavioural data and funnel analytics to find friction and improvement moments
• Design and run experiments testing onboarding models, offers, messaging, and channel mixes

🎯 Requirements

• Solid grounding in B2B marketing or customer journey strategy, ideally in SaaS or fintech
• Commercial results you can point to
• Experimentation skills: designing clean A/B tests, reading results honestly, deciding what to scale
• Data-driven decision making using funnel analytics, behavioural signals, customer segmentation, or
• Ability to influence cross-functional teams without formal authority
• Comfort with ambiguity and shipping, learning, refining quickly

🎁 Benefits

• Base salary (with total package philosophy)
• Equity (RSUs) and annual bonus
• Performance-based cash or equity incentives (role/company dependent)
• Medical, dental, vision insurance
• 401(k) match
• 21 days PTO