Senior Analyst, Demand Generation - Paid Social

📋 Description

• Build, launch, and optimize global campaigns directly in-platform across paid social (LinkedIn
• Onboard and manage account-based audiences (6sense, Demandbase, Terminus) while maintaining clean
• Daily manage pacing and in-flight budget allocations within guardrails for a defined portion of the
• Design, execute, and report on test plans for assigned programs, presenting performance reviews
• Partner with demand generation, marketing operations, sales development, and creative teams to

🎯 Requirements

• 4–6 years of hands-on paid media experience (majority in B2B), with personal experience building
• Practical experience with campaign architecture, tracking, conversion configuration, and UTM
• Demonstrated understanding of top-, mid-, and bottom-of-funnel audience strategies, account-based
• Proven ability to run campaign tests, explain platform metrics clearly to stakeholders, and adjust

🎁 Benefits

• $1800 Experience bonus to be used for an “Experience” of your choosing
• QMentorship Program matches you with a mentor inside Qualtrics to get meaningful coaching from
• Amazing QGroup Communities; MOSAIQ, Green Team, Qualtrics Pride, Q&Able, Qualtrics Salute, and