Senior Analyst, Paid Media

📋 Description

• Own end-to-end planning, buying, and optimization of CTV, streaming video, YouTube, linear TV, and
• Manage budgets, flighting, and pacing against monthly and quarterly targets; forecast spend and
• Serve as the primary day-to-day contact for our media agency - brief campaigns, review media plans
• Build and manage direct relationships with platform and publisher partners; evaluate new inventory
• Partner with Data Science on measurement: incrementality and geo lift testing, media mix model
• Work with creative to build a video and audio testing roadmap; manage asset specs, trafficking, and

🎯 Requirements

• 2+ years of hands-on paid media experience with meaningful time spent on video and/or audio buying
• Bachelor's degree in Statistics, Mathematics, Economics or related field OR demonstrated analytical
• Demonstrated experience running CTV and YouTube campaigns, including hands-on work in the relevant
• Experience managing or working closely with a media agency: briefing, plan review, negotiation, and
• Experience working directly with platform, publisher, or network partners.
• Comfortable owning a substantial budget with accountability for efficiency metrics, not just

🎁 Benefits

• Base salary range: $90,000 - $115,000
• Total compensation package may include variable cash bonus programs, not equity, and a